Advert Script

Advert Scripts

Client: The Leadmill
Product: Leadmill
Title: The Leadmill 
Length: 15 Seconds
Writer: Oliver Fletcher 
Medium: Radio

  Sound: Nightclub wildtrack, sfx of drinks and laughter etc

VO: With critically acclaimed national awards from the likes of     .   'NME' and 'Live UK', Leadmill is the place to be.
VO: Whether it be weekend comedy club or Gaga Leadmill has something .   for you.

(Pause)

VO:What are you waiting for?
VO: Come see why we're Sheffields longest running music venue and           .   nightclub today, at number 6 Leadmill Road...

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Client: HMV
Product: Pure HMV
Title: Win a holiday to Naples, courtesy of Gomorrah 
Length: 15 Seconds
Writer: Oliver Fletcher 
Medium: Radio

   Sound: Current popular music in the background

VO: The third season of 'Gomorrah' is out now in HMW stores and     .   online, available on DVD & Blu-ray

VO: To celebrate its release we're delighted to offer pureHMV        .   members the opportunity to win a trip for two to Naples,         .   courtesy of Fred.\Holidays.

VO: Discover this and hundreds more great rewards waiting for you at       .   purehmv.com.

VO: Terms and conditions apply

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Client: HMV
Product: Pure HMV
Title: Win a holiday to Naples, courtesy of Gomorrah 
Length: -- Seconds
Writer: Oliver Fletcher 
Medium: Radio

LO3: Evaluation of the script

Our final script was successful in meeting the requirements of the brief for  the production of a short 5 - 10 minute script for the radio station Sheffield Live! This as it met the criteria of including; presenters, news bulletins, features/ interviews, jingles, bedding music, sound effects, original adverts and the implementation of social media links.

Strengths of the script as stated by the client was the tone of the piece. It was commented that the script gave a lighthearted, casual and friendly feel. The dialogue being casual and lighthearted is a strength as it best suited to the target audiance of young students, and better suits the segments featured in the show making them more relatable to the audiance. Another strength of the script would be layout and format, it was noted that the timings of the segements and duration of each presenters dialogue were well set and brief. This is a strength because it means the listenes are constatnyl enaged, with them not getting bored by long monotomous sections of dialogue. This is largetly as a result of the use of sounf effects, bedding music, and large variety of topics/ features.

There were also weaknesses within the script which were outlined by the clinet from the inital review of the first draft. Initailly, within the talk show part, some of the dialogue was primaryl spoken by one presenter, it was noted that this needed to be seperated out amongst the other presenters in order to keep the show engaging. It was also noted that the script lacked use of transitions or markings as and when they would be needed. To make the show more profesional and run smoother transitions such as fadee outs needed to be implimeted or inserted into the script to aid when it comes to production and editing of the radio show.

Subseqeuntly, to chnage the script large blocks of dialogue were identified and reduced in size or split amongst more than one presenter. Information for as and when transitions needed to be added was also put in, for example this can be seen after the first radio advert to smoothly transition into the news segement. Bedding music was also added to the script in order to fit the codes and convetionas of similar radio shows and make for an overall more proffesional feel. The reultent effetc of all this was a proffesional style radio show, with a casul feel which apeealed to the inteneded younger target audiance of students.

LO3: Production of the script/ plan

Script 

 

Production Schedule

Meetings/ plans

 Matt
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Assets required for production

When creating a media product such as a professional radio show there are many assets that will need to be utilised in order to make sure that the soundscape does not appear empty or boring. Below I have inserted a word document wherein I have explained our use of sound as well as where we have gained them. 

Assets: hardware and software

Hardware:
For the creation of our planned radio show my team will require the following hardware:

• A computer

The computer will be used to access software that will be quintessential in the editing of our radio show.

• a microphone

The microphone is of great importance as that it will be used to record the voices of the hosts of the show so that that can be put onto the computer for later use during editing.

• a microphone arm

A microphone arm is important as that it means that nobody has to hold up the microphone u for the whole recording process. Aside from the clear safety benefits of no one potentially huring their arms the use of an arm means that the sound quality will be improved due to the fact that the mic will not be moving around while recording Is taking place. 

• a pop filter

A pop filter stops the microphone from picking up popping sounds (Ps and Ts) increasing the professional standard of the show. 

• speakers

the speakers are of use in the recording studio as that they allow for high definition playback allowing us to decide wheather the take we have just recorded is of a high quality or needs to be redone. 

• headphones

Headphones will be very important as that we would be editing the show in a classroom with lots of other people in. As not to be a distraction to everyone else as well as to make sure that we can hear the product we would be creating clearly

• an audio interface

an audio interface allows us to edit the volume of a microphone feed in the recording studio. 

Software: 

• Microsoft Word 

The most important piece of software in the production Is Microsoft would as that it is the best piece of software for text document production and formatting. This is where we will create or different pieces of the script and where I will make sure that it Is well formatted. 

• Adobe audition 

Adobe audition is where the radio show would be edited as that it is the most professional piece of software we have access to as a group. It allows for the creation of a product we can truly feel meets the expectations of our target audience. 

• Garage band

We will use garage band to record our show in the recording studio. 

Frazer

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LO2: Conventions

Within the script for SCC radio it is formatted and laid out to follow the codes and conventions of traditional radio scripts. All the dialogue and necessary information for the radio broadcast is set out into a table, contrary to other traditional scripts such as for TV and film. Despite this, the script still follows the conventions of being formatted in the font 'courier' and size 12, whilst also including information such as the timings, content, cast and dialogue. 

The script for the show is formatted in the style of a radio talk show. Subsequently,  the timings for the show are situated to the left column of the table with the a time code being given for when the segment starts and when it finishes.  Also situated in the left column of the table is information on the speaker or segment of the show. For example information on the timing in which the show will start can be seen at the start of the script, alongside the name of the presenter which will voice that segment. To the right of the this is the dialogue, this is defined in its own individual box per speaker. This allows the presenters to clearly see which part they are required to speak, quickly and easily.

Throughout the rest of the script, features such as sound effects and any additional audio/ music are displayed again in there own box. The sound effects to be used are defined by a set of brackets alongside the duration of the sound effect. One example of this can be seen above where at 6:00:46 a ringing bell sound effect is introduced. Similar to that of the scripts seen in other radio shows, sequentially the show is split up with adverts, jingles and a variation of segments.  An example of this within our radio show would be the Lead mill advert followed by the station jungle and news introduction sound effect prior to the news segment.

The music and style of the show is aimed to target students studying at university. This is achieved by the content and music, a large segment within the radio show features listeners experiences and stories from living in uni accommodation and the every day student life, therefore this relatable topic would appeal to the audience base. This is further supported by the use of popular and current music such as the Arctic Monkeys. moreover this would also have a better apeal to the audience as they are a local born band and are synonymous with Sheffield. In addition to this, in order to conform with the style and genre of drive time radio programs like those seen on BBC radio Sheffield, SCC radio features news and sports section. This wide array of segments to the show makes it better appeal to a wider audience as it has something for everyone. 

LO3: Script Feedback/ First draft